Social Media and the Surgeon – The Indian Perspective
Keywords:
Social media, surgeons, professional development
Abstract
Social media has evolved into a basic organ system of common man including surgeons. We as surgeons need to engage ourselves in social media more systematically to reap its immense benefit as a professional. Though most of the users are conversant with social media interfaces, effective and tactical use is inadequate. It is the need of the hour that we adopt and transform ourselves professionally and use SM in a more desirable manner.
References
1. Carefully define your ideal target audience. The first and foremost postulate of using SM is to distinguish between profession and personal particulars. The classic mistake of being everything to everybody should be disregarded. The SM profile need to have restricted access based on demographics and psychographics of the responders.
2. Creating accounts. Facebook, YouTube and Instagram are the most active SM channels. Creation of account profile should begin with popular SM channels with descriptive words that responders use. Primary SM presence should be built around the social choices of target audience. Plan sufficient resources.
3. Quality content counts the most. Publish regularly. Information needs to be accurate and authoritative. Quality content must be interesting, understandable and compelling. After all, content that is boring (and never read) is ineffective in building relationships,
2. Creating accounts. Facebook, YouTube and Instagram are the most active SM channels. Creation of account profile should begin with popular SM channels with descriptive words that responders use. Primary SM presence should be built around the social choices of target audience. Plan sufficient resources.
3. Quality content counts the most. Publish regularly. Information needs to be accurate and authoritative. Quality content must be interesting, understandable and compelling. After all, content that is boring (and never read) is ineffective in building relationships,
Published
2021-10-04
How to Cite
Arjyma Banerji, Subhojit Mukherjee, Utpal De. (2021). Social Media and the Surgeon – The Indian Perspective. The Indian Practitioner, 74(9), 7-10. Retrieved from https://articles.theindianpractitioner.com/index.php/tip/article/view/1242
Section
Editorial
